About Me


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Gulf and Ozark Flies is a one-man show. I'm Bruce Sublett: CEO, CFO, labor force, shipping department, and field tester.  I'm a retired community college English instructor from Lufkin, Texas, with a jones for fishing.  When my colleagues expressed concern that I might not have anything to do when I retired, my answer was "Obviously, you don't fish."

G&O actually had its genesis as a way to help my cousin Randy, one of North Arkansas' top commercial tiers, get an on-line market.  I started investigating E-bay and listing some of my own work just to sort of test the waters, and found that I could actually sell flies for money and get positive feedback.  

My real interest is saltwater flies, particularly for the Gulf Coast.  I have a place, battered but still functional after Hurricane Ike,  on East Bay, part of the Galveston Bay system on the upper Texas coast, and spend as much time as I can there hunting specks, reds, and flounder.  That's me in the picture with a 7 1/2-pound flattie from Rollover Pass.  At first, I offered trout flies for Ozark and Ouachita tailwaters like the Little Red, and the Lower Mountain Fork, so that's why "Ozark" is in the name, but I can't compete in the trout fly market against all the low-priced imports.  On the other hand, I've added a line of bass and panfish flies proven in the great bass lakes of East Texas.  I've been selling flies on this site since 2005, and have recently started supplying Larry Offner's Green Trout Fly Shop in Denham Springs, La. with some flies--look for my LSU Tiger fly exclusively in Larry's shop.

I don't intend to be an internet billionaire; if I turn enough flies here to buy gas for the boat, I'll be happy.  My business philosophy is simple:  sell a quality product at reasonable prices, and work hard to provide the best possible service. I'm a supporter of CCA, Trout Unlimited, and the Federation of Fly Fishers.  You can meet me in person at several events during the year, including the Dr. Ed Rizzolo Fly Tying Expo in Houston, Fly Fish Texas, and the FFF Gulf Coast Council Expo.  Look for me also at the Contraband Fly Casters event in Lake Charles, the Caddo Conclave, and the Southern Council FFF Conclave in Mountain Home.